HI, I’M EMMALEE.
Welcome to the home of some of my favorite works from personal passion projects to coursework from my time at the University of Arkansas as a Graphic Design student. I’m so glad you’re here :)
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PROJECT01 - BEACH HOUSE ALBUM REBRAND
In Identity Systems II at the University of Arkansas I worked to rebrand Beach House’s 2012 Album, Bloom. Assets created included an album cover, lyrics insert, social posts, and merchandise.
PROJECT02 THE MEMORY POLICE RE-DESIGN
In Typography II I was tasked with redesigning a book cover with type exclusively. I chose Yoko Ogawa’s “The Memory Police” as it was a book I had recently read at the time and really enjoyed.
PROJECT03 LACE&LOOPS WEB DESIGN
Lace&Loops is a NWA local crochet business that I created a logo and website for, and am continuing to work with to build out their social media.
PROJECT04 DICKSON STREET BOOKSHOP REBRAND
In Design Tools and Concepts (my first year in the design program) I was tasked with rebranding a local business in Fayetteville, AR. I chose Dickson Street Bookshop because I wanted to create something that aligned with their mission and beliefs while also apealing to a younger audience within the college town.
PROJECT05 BOOK QUOTES - ongoing
Reading is one of my biggest passions and I decided to design different book quotes in a way that I felt aligned with the novels. This is a project that I plan to be continiously working on and something I unwind with at the end of my evening.